{"id":1491,"date":"2023-03-13T11:47:33","date_gmt":"2023-03-13T11:47:33","guid":{"rendered":"https:\/\/whatmkt.com\/faq-items\/que-es-un-crm-o-software-de-gestion-de-procesos\/"},"modified":"2023-03-14T17:24:14","modified_gmt":"2023-03-14T17:24:14","slug":"que-es-un-crm-o-programari-de-gestio-de-processos","status":"publish","type":"avada_faq","link":"https:\/\/whatmkt.com\/ca\/faq-items\/que-es-un-crm-o-programari-de-gestio-de-processos\/","title":{"rendered":"Qu\u00e8 \u00e9s un CRM o programari de gesti\u00f3 de processos?"},"content":{"rendered":"<p>Un <strong>CRM (Customer Relationship Management)<\/strong> \u00e9s un programari de gesti\u00f3 de processos que s&#8217;utilitza per a <strong>administrar les relacions amb els clients i millorar l&#8217;efici\u00e8ncia en la gesti\u00f3 de vendes i m\u00e0rqueting.<\/strong><\/p>\n<p>Un sistema CRM permet a les empreses emmagatzemar informaci\u00f3 sobre els clients, incloent-hi les seves dades personals, historial de compres i comunicacions amb l&#8217;empresa. Amb aquesta informaci\u00f3, les empreses poden analitzar el comportament del client i adaptar les seves estrat\u00e8gies de vendes i m\u00e0rqueting en conseq\u00fc\u00e8ncia.<\/p>\n<p>A m\u00e9s, un CRM ajuda a les empreses a automatitzar tasques repetitives i a millorar la col\u00b7laboraci\u00f3 entre els equips de vendes, m\u00e0rqueting i servei al client. Tamb\u00e9 permet als gerents monitorar i analitzar l&#8217;acompliment de l&#8217;equip de vendes i l&#8217;efectivitat de les estrat\u00e8gies de m\u00e0rqueting.<\/p>\n<p>En resum, un programari CRM \u00e9s una eina essencial per a qualsevol empresa que busqui millorar la gesti\u00f3 de relacions amb els clients i augmentar l&#8217;efici\u00e8ncia en la gesti\u00f3 de vendes i m\u00e0rqueting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un CRM (Customer Relationship Management) \u00e9s un programari de gesti\u00f3  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[39],"class_list":["post-1491","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-transformacio-digital-2"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=1491"}],"version-history":[{"count":2,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1491\/revisions"}],"predecessor-version":[{"id":1511,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1491\/revisions\/1511"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=1491"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/faq_category?post=1491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}