{"id":1493,"date":"2023-03-13T11:53:45","date_gmt":"2023-03-13T11:53:45","guid":{"rendered":"https:\/\/whatmkt.com\/faq-items\/que-es-el-marketing-de-contenidos\/"},"modified":"2023-03-14T17:25:17","modified_gmt":"2023-03-14T17:25:17","slug":"que-es-el-marqueting-de-continguts","status":"publish","type":"avada_faq","link":"https:\/\/whatmkt.com\/ca\/faq-items\/que-es-el-marqueting-de-continguts\/","title":{"rendered":"Qu\u00e8 \u00e9s el m\u00e0rqueting de continguts?"},"content":{"rendered":"<p>El m\u00e0rqueting de continguts \u00e9s una t\u00e8cnica de m\u00e0rqueting que consisteix a <strong>crear i distribuir contingut rellevant, valu\u00f3s i atractiu per a atreure i retenir a una audi\u00e8ncia espec\u00edfica<\/strong>. L&#8217;objectiu principal del m\u00e0rqueting de continguts \u00e9s establir una relaci\u00f3 de confian\u00e7a i lleialtat amb l&#8217;audi\u00e8ncia, la qual cosa al seu torn pot portar a un augment de la fidelitat de la marca i a una millora en les vendes.<\/p>\n<p>El contingut creat en el m\u00e0rqueting de continguts pot ser en format de text, imatges, v\u00eddeo, infografies, entre altres. El contingut ha de ser rellevant i valu\u00f3s per a l&#8217;audi\u00e8ncia, i ha d&#8217;estar dissenyat per a resoldre els problemes i desafiaments dels clients potencials.<\/p>\n<p>El m\u00e0rqueting de continguts s&#8217;enfoca a crear una relaci\u00f3 duradora amb l&#8217;audi\u00e8ncia a trav\u00e9s de contingut d&#8217;alta qualitat que educa, entret\u00e9 o inspira. La distribuci\u00f3 del contingut es realitza a trav\u00e9s de diferents canals, com a blogs, xarxes socials, correu electr\u00f2nic i altres mitjans digitals.<\/p>\n<p>Entre els beneficis del m\u00e0rqueting de continguts es troben l&#8217;augment de la visibilitat de la marca, l&#8217;augment del tr\u00e0nsit web i la generaci\u00f3 de leads de qualitat. A m\u00e9s, el m\u00e0rqueting de continguts ajuda a construir la reputaci\u00f3 de la marca, a establir l&#8217;autoritat i a millorar la relaci\u00f3 amb l&#8217;audi\u00e8ncia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El m\u00e0rqueting de continguts \u00e9s una t\u00e8cnica de m\u00e0rqueting que  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[34],"class_list":["post-1493","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-marketing-de-continguts"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=1493"}],"version-history":[{"count":2,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1493\/revisions"}],"predecessor-version":[{"id":1516,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1493\/revisions\/1516"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=1493"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/faq_category?post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}