{"id":1496,"date":"2023-03-13T12:03:39","date_gmt":"2023-03-13T12:03:39","guid":{"rendered":"https:\/\/whatmkt.com\/faq-items\/para-que-sirve-el-email-marketing\/"},"modified":"2023-03-14T17:28:07","modified_gmt":"2023-03-14T17:28:07","slug":"per-a-que-serveix-lemail-marqueting","status":"publish","type":"avada_faq","link":"https:\/\/whatmkt.com\/ca\/faq-items\/per-a-que-serveix-lemail-marqueting\/","title":{"rendered":"Per a qu\u00e8 serveix l&#8217;email m\u00e0rqueting?"},"content":{"rendered":"<p>L&#8217;email m\u00e0rqueting \u00e9s una t\u00e8cnica de m\u00e0rqueting que utilitza el correu electr\u00f2nic per a enviar missatges promocionals, informatius o de contingut a una llista de correus electr\u00f2nics de clients o subscriptors interessats en la marca. L&#8217;email m\u00e0rqueting pot tenir diferents objectius, entre ells:<\/p>\n<ul>\n<li><strong>Generaci\u00f3 de vendes<\/strong>: l&#8217;email m\u00e0rqueting pot ser utilitzat per a promocionar productes o serveis i per a persuadir als destinataris a realitzar una compra.<\/li>\n<li><strong>Fidelitzaci\u00f3 de clients<\/strong>: l&#8217;email m\u00e0rqueting pot ser utilitzat per a mantenir als clients existents compromesos i connectats amb la marca, informant-los de novetats, ofertes i promocions exclusives.<\/li>\n<li><strong>Augment de la notorietat de marca<\/strong>: l&#8217;email m\u00e0rqueting pot ser utilitzat per a augmentar el coneixement i la visibilitat de la marca, presentant els productes o serveis i promocionant contingut relacionat amb la marca.<\/li>\n<li><strong>Augment del tr\u00e0nsit al lloc web<\/strong>: l&#8217;email m\u00e0rqueting pot ser utilitzat per a atreure als destinataris a visitar el lloc web de l&#8217;empresa i augmentar el tr\u00e0nsit.<\/li>\n<li><strong>Generaci\u00f3 de leads<\/strong>: l&#8217;email m\u00e0rqueting pot ser utilitzat per a atreure a nous clients potencials i generar leads per a l&#8217;empresa.<\/li>\n<\/ul>\n<p>En resum, l&#8217;email m\u00e0rqueting \u00e9s una eina efica\u00e7 per a arribar als clients i potencials clients de manera personalitzada i directa, amb la finalitat d&#8217;augmentar les vendes, la fidelitat dels clients i la notorietat de la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;email m\u00e0rqueting \u00e9s una t\u00e8cnica de m\u00e0rqueting que utilitza el  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[35],"class_list":["post-1496","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-marketing-de-continguts-2"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=1496"}],"version-history":[{"count":2,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1496\/revisions"}],"predecessor-version":[{"id":1524,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/1496\/revisions\/1524"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=1496"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/faq_category?post=1496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}