{"id":2248,"date":"2023-05-09T11:45:22","date_gmt":"2023-05-09T09:45:22","guid":{"rendered":"https:\/\/whatmkt.com\/faq-items\/que-es-el-marketing-offline-que-toferim-com-a-agencia-de-publicitat\/"},"modified":"2023-05-09T11:47:38","modified_gmt":"2023-05-09T09:47:38","slug":"que-es-el-marketing-offline-que-toferim-com-a-agencia-de-publicitat","status":"publish","type":"avada_faq","link":"https:\/\/whatmkt.com\/ca\/faq-items\/que-es-el-marketing-offline-que-toferim-com-a-agencia-de-publicitat\/","title":{"rendered":"Qu\u00e8 \u00e9s el marketing offline que t\u2019oferim com a ag\u00e8ncia de publicitat?"},"content":{"rendered":"<p>El marketing offline, tamb\u00e9 conegut com a marketing tradicional o marketing convencional, fa refer\u00e8ncia a totes les activitats de marketing que es duen a terme fora de l\u2019entorn digital. El marketing offline utilitza mitjans com la televisi\u00f3, la r\u00e0dio, la premsa, els esdeveniments i les fires comercials per promocionar productes o serveis i arribar al p\u00fablic objectiu.\u00a0<\/span><\/p>\n<p>Alguns exemples de marketing offline s\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Anuncis en mitjans tradicions com la televisi\u00f3, la r\u00e0dio i els diaris.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Publicitat exterior, cartells publicitaris o valles publicit\u00e0ries.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Marketing directe, incloent-hi el correu directe, fulletons i cat\u00e0legs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Esdeveniments i fires comercials, on les empreses poden interactuar directament amb els clients i promocionar els seus productes o serveis.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Patrocini d\u2019esdeveniments esportius, culturals o solidaris.<\/span><\/li>\n<\/ul>\n<p>Malgrat el creixement del marketing digital, el marketing offline segueix sent una part important de l\u2019estrat\u00e8gia de marketing de moltes empreses. Les empreses fan servir el marketing offline per arribar a audi\u00e8ncies que no estan necess\u00e0riament en l\u00ednia o per complementar les seves estrat\u00e8gies de marketing digital. A m\u00e9s a m\u00e9s, el marketing offline sovint t\u00e9 un abast massiu i pot generar una gran exposici\u00f3 per a la marca. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing offline, tamb\u00e9 conegut com a marketing tradicional o  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[55],"class_list":["post-2248","avada_faq","type-avada_faq","status-publish","format-standard","hentry","faq_category-publicitat-2-ca"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/2248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/avada_faq"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=2248"}],"version-history":[{"count":1,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/2248\/revisions"}],"predecessor-version":[{"id":2251,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/avada_faq\/2248\/revisions\/2251"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=2248"}],"wp:term":[{"taxonomy":"faq_category","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/faq_category?post=2248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}