{"id":1392,"date":"2020-09-01T12:54:47","date_gmt":"2020-09-01T10:54:47","guid":{"rendered":"https:\/\/whatmkt.com\/consultoria-estrategica\/"},"modified":"2024-08-21T12:23:43","modified_gmt":"2024-08-21T10:23:43","slug":"consultoria-estrategica","status":"publish","type":"page","link":"https:\/\/whatmkt.com\/ca\/consultoria-estrategica\/","title":{"rendered":"Ag\u00e8ncia de m\u00e0rqueting digital"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:4%;--awb-padding-right:10%;--awb-padding-bottom:4%;--awb-padding-left:10%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-z-index:9999;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#000000;--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;--awb-font-size:128px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;text-transform:uppercase;font-size:1em;--fontSize:128;line-height:1;\">Ag\u00e8ncia de<br \/>\n<span style=\"text-decoration: underline; text-decoration-color: #f50002;\"><em>m\u00e0rqueting<\/em><\/span><br \/>\ndigital<\/h1><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;--awb-font-size:50px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Hanken Grotesk&quot;;font-style:normal;font-weight:400;margin:0;font-size:1em;--fontSize:50;line-height:1;\">Defineix la teva estrat\u00e8gia amb la nostra consultoria digital<\/h2><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-right:10%;--awb-padding-bottom:3%;--awb-padding-left:10%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-flex-start\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-text fusion-text-2\">\n<p>Per a millorar els resultats \u00e9s imprescindible analitzar en profunditat quines s\u00f3n aquelles coses que funcionen i aquelles en les quals s\u2019ha de millorar. Des de la consultoria digital de What! Marketing podem ajudar-te a analitzar quin \u00e9s l\u2019estat de la teva pres\u00e8ncia en l\u00ednia i en l\u2019entorn digital. Detectarem qu\u00e8 cal millorar per a aconseguir m\u00e9s visibilitat, m\u00e9s clients i m\u00e9s negoci.<\/p>\n<\/div>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:2 \/ 1;--awb-object-position:49% 88%;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none has-aspect-ratio\"><img decoding=\"async\" width=\"1000\" height=\"750\" title=\"what-marketing-5\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/08\/what-marketing-5.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/08\/what-marketing-5.jpg\" class=\"lazyload img-responsive wp-image-4554 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27750%27%20viewBox%3D%270%200%201000%20750%27%3E%3Crect%20width%3D%271000%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/08\/what-marketing-5-200x150.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/08\/what-marketing-5-400x300.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/08\/what-marketing-5-600x450.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/08\/what-marketing-5-800x600.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/08\/what-marketing-5.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" data-orig- alt=\"-\"><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top-small:6%;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-padding-bottom:3%;--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color4);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:var(--awb-color4);--awb-title-font-family:&quot;Hanken Grotesk&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:25px;--awb-title-letter-spacing:var(--awb-typography1-letter-spacing);--awb-title-line-height:var(--awb-typography1-line-height);--awb-content-font-family:&quot;Hanken Grotesk&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-1392-1\"><div class=\"fusion-panel panel-default panel-3b4152e61099d5efb fusion-toggle-no-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_3b4152e61099d5efb\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"3b4152e61099d5efb\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1392-1\" data-target=\"#3b4152e61099d5efb\" href=\"#3b4152e61099d5efb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Auditoria SEO<\/span><\/a><\/h3><\/div><div id=\"3b4152e61099d5efb\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_3b4152e61099d5efb\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-1392-1\" class=\"panel-group fusion-toggle-icon-boxed\">\n<div class=\"fusion-panel panel-default panel-3b4152e61099d5efb fusion-toggle-has-divider\">\n<div id=\"3b4152e61099d5efb\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_3b4152e61099d5efb\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Les auditories SEO s\u00f3n una part fonamental de la consultoria digital estrat\u00e8gica. Permeten fer una fotografia exacta de tots els elements de la web i detectar all\u00f2 que funciona a la perfecci\u00f3, all\u00f2 que haur\u00edem de millorar i tamb\u00e9 all\u00f2 que conv\u00e9 canviar de manera urgent. Si fem els canvis que es desprenen dels resultats de l\u2019auditoria, el posicionament de la web millorar\u00e0 substancialment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f9b27fe55b1eedc90 fusion-toggle-no-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_f9b27fe55b1eedc90\"><a aria-expanded=\"false\" aria-controls=\"f9b27fe55b1eedc90\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1392-1\" data-target=\"#f9b27fe55b1eedc90\" href=\"#f9b27fe55b1eedc90\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Consultoria digital i pla de m\u00e0rqueting digital<\/span><\/a><\/h3><\/div><div id=\"f9b27fe55b1eedc90\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f9b27fe55b1eedc90\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-1392-2\" class=\"panel-group fusion-toggle-icon-boxed\">\n<div class=\"fusion-panel panel-default panel-d9e470c66cb4d1adc fusion-toggle-has-divider\">\n<div id=\"d9e470c66cb4d1adc\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_d9e470c66cb4d1adc\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>La consultoria digital consisteix en un estudi exhaustiu de la pres\u00e8ncia de l\u2019empresa en l\u2019entorn digital amb l\u2019objectiu de detectar els punts forts i els punts febles. A partir d\u2019aquesta an\u00e0lisi, des de What! Marketing et proposarem un pla de m\u00e0rqueting digital que inclou propostes i l\u00ednies d\u2019acci\u00f3 per a millorar en tots els \u00e0mbits, aconseguir millorar els resultats i guanyar clients.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-1392-3\" class=\"panel-group fusion-toggle-icon-boxed\">\n<div class=\"fusion-panel panel-default panel-3322891946d6ed4c3 fusion-toggle-has-divider\">\n<div class=\"panel-heading\">\n<h3 id=\"toggle_3322891946d6ed4c3\" class=\"panel-title toggle fusion-responsive-typography-calculated\" data-fontsize=\"15\" data-lineheight=\"18.75px\"><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-08d9d7d255d988ec3 fusion-toggle-no-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_08d9d7d255d988ec3\"><a aria-expanded=\"false\" aria-controls=\"08d9d7d255d988ec3\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1392-1\" data-target=\"#08d9d7d255d988ec3\" href=\"#08d9d7d255d988ec3\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Cerca de keywords<\/span><\/a><\/h3><\/div><div id=\"08d9d7d255d988ec3\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_08d9d7d255d988ec3\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-1392-3\" class=\"panel-group fusion-toggle-icon-boxed\">\n<div class=\"fusion-panel panel-default panel-3322891946d6ed4c3 fusion-toggle-has-divider\">\n<div id=\"3322891946d6ed4c3\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_3322891946d6ed4c3\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Les keywords s\u00f3n la clau del posicionament SEO, ja que s\u00f3n imprescindibles per a posicionar el contingut en els motors de cerca. En What! som especialistes a trobar les keywords ideals per a posicionar el teu contingut basant-nos en els teus objectius de negoci i interessos comercials. Una vegada tinguem aquestes paraules, t\u2019ajudarem a treballar-les per a incrementar el tr\u00e0nsit en el teu web i veur\u00e0s com les teves vendes creixen.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-1392-4\" class=\"panel-group fusion-toggle-icon-boxed\">\n<div class=\"fusion-panel panel-default panel-8624acffa975f0d79 fusion-toggle-has-divider\">\n<div class=\"panel-heading\">\n<h3 id=\"toggle_8624acffa975f0d79\" class=\"panel-title toggle fusion-responsive-typography-calculated\" data-fontsize=\"15\" data-lineheight=\"18.75px\"><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-18da3b8fe9fde6396 fusion-toggle-no-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_18da3b8fe9fde6396\"><a aria-expanded=\"false\" aria-controls=\"18da3b8fe9fde6396\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1392-1\" data-target=\"#18da3b8fe9fde6396\" href=\"#18da3b8fe9fde6396\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Anal\u00edtica web<\/span><\/a><\/h3><\/div><div id=\"18da3b8fe9fde6396\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_18da3b8fe9fde6396\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-1392-4\" class=\"panel-group fusion-toggle-icon-boxed\">\n<div class=\"fusion-panel panel-default panel-8624acffa975f0d79 fusion-toggle-has-divider\">\n<div id=\"8624acffa975f0d79\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_8624acffa975f0d79\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>A What! Marketing comptem amb les eines necess\u00e0ries per a extreure totes les dades possibles de la teva p\u00e0gina web. A continuaci\u00f3, els processem i els convertim en informaci\u00f3 \u00fatil i necess\u00e0ria perqu\u00e8 puguis prendre les millors decisions estrat\u00e8giques.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4f7389b1e33f9d88e fusion-toggle-no-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_4f7389b1e33f9d88e\"><a aria-expanded=\"false\" aria-controls=\"4f7389b1e33f9d88e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1392-1\" data-target=\"#4f7389b1e33f9d88e\" href=\"#4f7389b1e33f9d88e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Gesti\u00f3 de xarxes socials<\/span><\/a><\/h3><\/div><div id=\"4f7389b1e33f9d88e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4f7389b1e33f9d88e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Quantes vegades al dia et connectes als teus perfils de xarxes socials? Moltes, oi? Doncs ja has de saber que s\u00f3n una finestra imprescindible per donar visibilitat a la teva marca o projecte. Instagram, Linkedin, Pinterest, Facebook o TikTok s\u00f3n un magn\u00edfic aparador per donar a con\u00e8ixer al m\u00f3n all\u00f2 que li pots oferir.<\/p>\n<p>No obstant aix\u00f2, has de saber quin tipus de continguts funcionen millor a cadascuna de les xarxes socials en funci\u00f3 dels seus algorismes interns. Triar el contingut adequat, donar-li forma i ser creatius, frescos i originals \u00e9s la clau.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d453e434f7ebc4e52 fusion-toggle-no-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_d453e434f7ebc4e52\"><a aria-expanded=\"false\" aria-controls=\"d453e434f7ebc4e52\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-1392-1\" data-target=\"#d453e434f7ebc4e52\" href=\"#d453e434f7ebc4e52\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\"> Email marketing<\/span><\/a><\/h3><\/div><div id=\"d453e434f7ebc4e52\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d453e434f7ebc4e52\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<div class=\"accordian fusion-accordian\">\n<div id=\"accordion-1392-6\" class=\"panel-group fusion-toggle-icon-boxed\">\n<div class=\"fusion-panel panel-default panel-33b38aba56c6a361b fusion-toggle-has-divider\">\n<div id=\"33b38aba56c6a361b\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_33b38aba56c6a361b\">\n<div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Atreure nous clients \u00e9s molt important, per\u00f2 fidelitzar aquells que ja tens oferint-los contingut exclusiu i de qualitat \u00e9s una cosa que tamb\u00e9 has de tenir en compte. El correu electr\u00f2nic m\u00e0rqueting \u00e9s una magn\u00edfica eina per aconseguir-ho. Podem ajudar-te a que els teus clients rebin peri\u00f2dicament informaci\u00f3 sobre novetats, descomptes exclusius o promocions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-right:10%;--awb-padding-bottom:3%;--awb-padding-left:10%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;--awb-font-size:48px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:48;line-height:1;\">La consultoria digital \u00e9s la base per a prendre bones decisions estrat\u00e8giques<\/h2><\/div><div class=\"fusion-text fusion-text-2\"><div class=\"fusion-text fusion-text-3\">\n<p>Una consultoria digital completa \u00e9s el primer pas per a millorar el teu posicionament en l\u2019entorn digital. Si no es detecten els errors \u00e9s impossible esmenar-los i obtenir millors resultats. En\u00a0<a href=\"https:\/\/www.instagram.com\/whatmkt\/\" target=\"_blank\" rel=\"noopener\">What!<\/a>, podem ajudar-te a aconseguir-ho, ja veur\u00e0s com molt aviat els teus resultats milloren i es converteixen en nous clients i m\u00e9s vendes.<\/p>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-flex-align-self-flex-end\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/whatmkt.com\/ca\/contacte\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Aconsegueix la millor estrat\u00e8gia digital possible<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-right:10%;--awb-padding-bottom:3%;--awb-padding-left:10%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-margin-bottom-small:0px;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-1 .fusion-panel { border-color:var(--awb-color1); }.fusion-faqs-wrapper #accordian-1 .fusion-panel:hover{ border-color: var(--awb-color1); }.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-1 .panel-title a .fa-fusion-box{ color: var(--awb-color4);}.fusion-accordian  #accordian-1 .panel-title a{font-size:25px;font-family:\"Hanken Grotesk\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-1 .panel-title a:not(:hover){}.fusion-accordian  #accordian-1 .toggle-content{font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-1 .panel-title a:hover,.fusion-accordian #accordian-1 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-1 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-1.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color4); }.fusion-faqs-wrapper .fusion-accordian  #accordian-1 .fusion-panel {padding-bottom: 3%;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-1\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1498 consultoria-estrategica-ca \"><span class=\"entry-title rich-snippet-hidden\">Per a qu\u00e8 serveix un pla de m\u00e0rqueting digital?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/whatmkt.com\/ca\/author\/admin\/\" rel=\"author\">admin<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-03-14T17:29:59+01:00<\/span><div class=\"panel-heading\"><h3 id=\"faq_1-1498\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-1498\" href=\"#collapse-1-1498\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Per a qu\u00e8 serveix un pla de m\u00e0rqueting digital?<\/div><\/a><\/h3><\/div><div id=\"collapse-1-1498\" aria-labelledby=\"faq_1-1498\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Un pla de m\u00e0rqueting digital \u00e9s un full de ruta que estableix els objectius de m\u00e0rqueting digital d&#8217;una empresa, aix\u00ed com les estrat\u00e8gies, t\u00e0ctiques i recursos necessaris per a aconseguir-los. El pla de m\u00e0rqueting digital t\u00e9 com a objectiu millorar la pres\u00e8ncia en l\u00ednia de l&#8217;empresa i augmentar l&#8217;abast, la visibilitat i el engagement amb el p\u00fablic objectiu en l\u00ednia.<\/p>\n<p>Un pla de m\u00e0rqueting digital serveix per a diverses coses, entre elles:<\/p>\n<p><strong>Establir objectius clars i mesurables<\/strong>: Un pla de m\u00e0rqueting digital estableix els objectius que l&#8217;empresa desitja aconseguir en l\u00ednia, la qual cosa permet mesurar el progr\u00e9s i l&#8217;\u00e8xit de les campanyes de m\u00e0rqueting digital.<\/p>\n<p><strong>Identificar el p\u00fablic objectiu<\/strong>: Un pla de m\u00e0rqueting digital ajuda a identificar el p\u00fablic objectiu de l&#8217;empresa en l\u00ednia i a crear missatges i contingut personalitzats per a ells.<\/p>\n<p><strong>Identificar les plataformes i canals de m\u00e0rqueting digital adequats<\/strong>: Un pla de m\u00e0rqueting digital ajuda a identificar les plataformes i canals de m\u00e0rqueting digital adequats per a arribar al p\u00fablic objectiu, com les xarxes socials, l&#8217;email m\u00e0rqueting, la publicitat en l\u00ednia, el SEU, entre altres.<\/p>\n<p><strong>Establir un pressupost<\/strong>: Un pla de m\u00e0rqueting digital ajuda a establir un pressupost per a les activitats de m\u00e0rqueting digital i a prioritzar les accions que generen un major retorn d&#8217;inversi\u00f3.<\/p>\n<p><strong>Coordinar les activitats de m\u00e0rqueting digital<\/strong>: Un pla de m\u00e0rqueting digital ajuda a coordinar les activitats de m\u00e0rqueting digital de l&#8217;empresa, per a assegurar-se que estiguin alineades amb els objectius i l&#8217;estrat\u00e8gia general de l&#8217;empresa.<\/p>\n<p>En resum, un pla de m\u00e0rqueting digital \u00e9s essencial per a establir objectius clars, identificar el p\u00fablic objectiu, seleccionar les plataformes i canals adequats, establir un pressupost i coordinar les activitats de m\u00e0rqueting digital de l&#8217;empresa, amb la finalitat de millorar la seva pres\u00e8ncia en l\u00ednia i augmentar el seu abast i engagement amb el p\u00fablic objectiu.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1497 consultoria-estrategica-ca \"><span class=\"entry-title rich-snippet-hidden\">Qu\u00e8 \u00e9s una auditoria SEO?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/whatmkt.com\/ca\/author\/admin\/\" rel=\"author\">admin<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-03-14T17:29:13+01:00<\/span><div class=\"panel-heading\"><h3 id=\"faq_1-1497\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-1-1497\" href=\"#collapse-1-1497\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u00e8 \u00e9s una auditoria SEO?<\/div><\/a><\/h3><\/div><div id=\"collapse-1-1497\" aria-labelledby=\"faq_1-1497\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Una auditoria SEO \u00e9s un proc\u00e9s d&#8217;avaluaci\u00f3 i an\u00e0lisi de l&#8217;estat actual del posicionament SEO d&#8217;un lloc web. Aquesta avaluaci\u00f3 s&#8217;enfoca a revisar diferents aspectes que influeixen en el posicionament SEO de la p\u00e0gina, com l&#8217;estructura del lloc web, el contingut, els enlla\u00e7os, la velocitat de c\u00e0rrega, l&#8217;arquitectura d&#8217;URL, les metaetiquetes i altres factors que influeixen en la visibilitat del lloc web en els motors de cerca.<\/p>\n<p>L&#8217;auditoria SEO es realitza amb la finalitat d&#8217;identificar els problemes que poden estar afectant el posicionament del lloc web i, al seu torn, trobar solucions per a millorar el seu posicionament en els resultats de cerca.<\/p>\n<p>Una auditoria SEO inclou una revisi\u00f3 detallada del lloc web i el seu contingut, aix\u00ed com una an\u00e0lisi de les paraules clau i l&#8217;estrat\u00e8gia d&#8217;enlla\u00e7os interns i externs. Tamb\u00e9 es pot analitzar l&#8217;estructura del lloc web i la navegaci\u00f3, la velocitat de c\u00e0rrega, l&#8217;accessibilitat i l&#8217;experi\u00e8ncia de l&#8217;usuari.<\/p>\n<p>L&#8217;objectiu d&#8217;una auditoria SEO \u00e9s determinar les \u00e0rees de millora en el lloc web i proporcionar recomanacions per a optimitzar-lo per als motors de cerca i, per tant, millorar el seu r\u00e0nquing en els resultats de cerca.<\/p>\n<p>En resum, una auditoria SEO \u00e9s un proc\u00e9s essencial per a identificar els problemes de posicionament en un lloc web i per a prendre mesures que millorin la visibilitat del lloc web en els motors de cerca.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><style type=\"text\/css\">.fusion-faqs-wrapper #accordian-2 .fusion-panel { border-color:var(--awb-color1); }.fusion-faqs-wrapper #accordian-2 .fusion-panel:hover{ border-color: var(--awb-color1); }.fusion-accordian #accordian-2 .panel-title a .fa-fusion-box:before{ font-size: 16px;width: 16px;}.fusion-accordian #accordian-2 .panel-title a .fa-fusion-box{ color: var(--awb-color4);}.fusion-accordian  #accordian-2 .panel-title a{font-size:25px;font-family:\"Hanken Grotesk\";font-style:normal;font-weight:400;}.fusion-accordian  #accordian-2 .panel-title a:not(:hover){}.fusion-accordian  #accordian-2 .toggle-content{line-height:1.1;font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);}.fusion-accordian #accordian-2 .panel-title a:hover,.fusion-accordian #accordian-2 .panel-title a.hover { color: var(--awb-color4);}.fusion-faq-shortcode .fusion-accordian #accordian-2 .fusion-toggle-boxed-mode:hover .panel-title a { color: var(--awb-color4);}.fusion-accordian #accordian-2.fusion-toggle-icon-unboxed .panel-title a:hover .fa-fusion-box,.fusion-accordian #accordian-2.fusion-toggle-icon-unboxed .panel-title a.hover .fa-fusion-box { color: var(--awb-color4); }.fusion-faqs-wrapper .fusion-accordian  #accordian-2 .fusion-panel {padding-bottom: 3%;}<\/style><div class=\"fusion-faq-shortcode\" style=\"\"><div class=\"fusion-faqs-wrapper\"><div class=\"accordian fusion-accordian\"><div class=\"panel-group  fusion-toggle-icon-unboxed\" id=\"accordian-2\"><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1501 consultoria-estrategica-1 \"><span class=\"entry-title rich-snippet-hidden\">Qu\u00e8 \u00e9s l&#8217;anal\u00edtica web i per a qu\u00e8 serveix?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/whatmkt.com\/ca\/author\/admin\/\" rel=\"author\">admin<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-03-14T20:11:20+01:00<\/span><div class=\"panel-heading\"><h3 id=\"faq_2-1501\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-2-1501\" href=\"#collapse-2-1501\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u00e8 \u00e9s l&#8217;anal\u00edtica web i per a qu\u00e8 serveix?<\/div><\/a><\/h3><\/div><div id=\"collapse-2-1501\" aria-labelledby=\"faq_2-1501\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>L&#8217;anal\u00edtica web \u00e9s l&#8217;<strong>estudi i an\u00e0lisi de les dades que es generen a partir de l&#8217;activitat en l\u00ednia dels usuaris en un lloc web o en una aplicaci\u00f3 m\u00f2bil<\/strong>. L&#8217;objectiu de l&#8217;anal\u00edtica web \u00e9s entendre com interactuen els usuaris amb el lloc web o l&#8217;aplicaci\u00f3 m\u00f2bil i com es pot millorar l&#8217;experi\u00e8ncia de l&#8217;usuari i el rendiment del negoci.<\/p>\n<p>L&#8217;anal\u00edtica web serveix per a diverses coses, entre elles:<\/p>\n<p><strong>Mesurar el tr\u00e0nsit del lloc web<\/strong>: L&#8217;anal\u00edtica web permet mesurar el nombre de visitants que arriben al lloc web, les p\u00e0gines que visiten i el temps que passen en el lloc.<\/p>\n<p><strong>Analitzar el comportament de l&#8217;usuari<\/strong>: L&#8217;anal\u00edtica web permet analitzar com els usuaris interactuen amb el lloc web, quines p\u00e0gines visiten, quant temps passen en cada p\u00e0gina i quines accions realitzen en el lloc.<\/p>\n<p><strong>Identificar problemes d&#8217;usabilitat<\/strong>: L&#8217;anal\u00edtica web pot ajudar a identificar problemes d&#8217;usabilitat en el lloc web, com a p\u00e0gines que triguen massa a carregar, formularis que s\u00f3n dif\u00edcils de completar o botons que no funcionen correctament.<\/p>\n<p><strong>Mesurar l&#8217;\u00e8xit de les campanyes de m\u00e0rqueting<\/strong>: L&#8217;anal\u00edtica web permet mesurar l&#8217;\u00e8xit de les campanyes de m\u00e0rqueting en l\u00ednia, com el tr\u00e0nsit que prov\u00e9 d&#8217;anuncis pagats, el rendiment de les paraules clau en SEO, i l&#8217;efectivitat de les campanyes d&#8217;email m\u00e0rqueting.<\/p>\n<p>Identificar oportunitats de millora: L&#8217;anal\u00edtica web pot ajudar a identificar oportunitats per a millorar el lloc web, com l&#8217;optimitzaci\u00f3 del contingut i la navegaci\u00f3, la millora de la taxa de conversi\u00f3 i la identificaci\u00f3 de noves oportunitats de negoci.<\/p>\n<p>En resum, l&#8217;anal\u00edtica web \u00e9s important perqu\u00e8 permet a les empreses comprendre millor com els usuaris interactuen amb el seu lloc web o aplicaci\u00f3 m\u00f2bil i com es pot millorar l&#8217;experi\u00e8ncia de l&#8217;usuari i el rendiment del negoci. En utilitzar les dades generades per l&#8217;anal\u00edtica web de manera efectiva, les empreses poden prendre decisions informades sobre com millorar el seu lloc web i optimitzar les seves campanyes de m\u00e0rqueting en l\u00ednia per a aconseguir un millor rendiment i augmentar l&#8217;\u00e8xit del negoci en l\u00ednia.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default fusion-faq-post fusion-faq-post-1499 consultoria-estrategica-1 \"><span class=\"entry-title rich-snippet-hidden\">Qu\u00e8 s\u00f3n les keywords i per a qu\u00e8 serveixen?<\/span><span class=\"vcard rich-snippet-hidden\"><span class=\"fn\"><a href=\"https:\/\/whatmkt.com\/ca\/author\/admin\/\" rel=\"author\">admin<\/a><\/span><\/span><span class=\"updated rich-snippet-hidden\">2023-03-14T20:12:29+01:00<\/span><div class=\"panel-heading\"><h3 id=\"faq_2-1499\" class=\"panel-title toggle\"><a data-toggle=\"collapse\" class=\"collapsed\" data-target=\"#collapse-2-1499\" href=\"#collapse-2-1499\" aria-expanded=\"false\"><div class=\"fusion-toggle-icon-wrapper\"><div class=\"fusion-toggle-icon-wrapper-main\"><div class=\"fusion-toggle-icon-wrapper-sub\"><i class=\"fa-fusion-box active-icon fa-arrow-down fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-arrow-right fas\" aria-hidden=\"true\"><\/i><\/div><\/div><\/div><div class=\"fusion-toggle-heading\">Qu\u00e8 s\u00f3n les keywords i per a qu\u00e8 serveixen?<\/div><\/a><\/h3><\/div><div id=\"collapse-2-1499\" aria-labelledby=\"faq_2-1499\" class=\"panel-collapse collapse\"><div class=\"panel-body toggle-content post-content\"><p>Les keywords o paraules clau s\u00f3n termes que els usuaris utilitzen en els motors de cerca per a trobar informaci\u00f3 en l\u00ednia. Les paraules clau s\u00f3n importants en el m\u00e0rqueting digital, ja que els motors de cerca les utilitzen per a indexar i mostrar resultats rellevants als usuaris en funci\u00f3 de la seva cerca.<\/p>\n<p>Les keywords s\u00f3n essencials per a l&#8217;<strong>optimitzaci\u00f3 de motors de cerca (SEO)<\/strong> i per a la <strong>publicitat en l\u00ednia (SEM).<\/strong> En SEO, les paraules clau s&#8217;utilitzen en el contingut del lloc web, les metaetiquetes, les descripcions, els t\u00edtols, els encap\u00e7alats, les imatges i els enlla\u00e7os per a ajudar els motors de cerca a comprendre el contingut i mostrar-lo en els resultats de cerca rellevants per als usuaris.<\/p>\n<p>En SEM, les paraules clau s&#8217;utilitzen per a crear anuncis pagats que es mostren als usuaris que busquen aquestes paraules clau espec\u00edfiques. Els anunciants poden establir pressupostos i licitacions per a les paraules clau que utilitzen en els seus anuncis per a aconseguir al seu p\u00fablic objectiu i augmentar la probabilitat que els usuaris facin clic en els seus anuncis.<\/p>\n<p><strong>Les paraules clau s\u00f3n importants per al m\u00e0rqueting digital perqu\u00e8 ajuden els llocs web i els anuncis a ser descoberts pels usuaris que busquen informaci\u00f3 rellevant i atreure al seu p\u00fablic objectiu al seu lloc web o landing page.<\/strong> En triar les paraules clau correctes i utilitzar-les en el contingut i la publicitat en l\u00ednia de manera efectiva, les empreses poden millorar la seva visibilitat en l\u00ednia i atreure tr\u00e0nsit qualificat al seu lloc web, la qual cosa pot augmentar la probabilitat de conversi\u00f3 i de generar ingressos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-1392","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/pages\/1392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=1392"}],"version-history":[{"count":20,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/pages\/1392\/revisions"}],"predecessor-version":[{"id":4567,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/pages\/1392\/revisions\/4567"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=1392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}