{"id":3601,"date":"2023-12-11T10:23:22","date_gmt":"2023-12-11T09:23:22","guid":{"rendered":"https:\/\/whatmkt.com\/?p=3601"},"modified":"2024-01-11T10:07:54","modified_gmt":"2024-01-11T09:07:54","slug":"importancia-enllacos-web","status":"publish","type":"post","link":"https:\/\/whatmkt.com\/ca\/blog\/importancia-enllacos-web\/","title":{"rendered":"La import\u00e0ncia dels enlla\u00e7os a la teva p\u00e0gina web"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\"><strong>Com millorar el teu posicionament SEO amb l\u2019ajuda dels enlla\u00e7os<\/strong><\/h3><\/div><div class=\"fusion-text fusion-text-1\"><p>La import\u00e0ncia dels enlla\u00e7os en una web \u00e9s enorme, sobretot si es vol posicionar aquesta web en els cercadors mitjan\u00e7ant <\/span><a href=\"https:\/\/whatmkt.com\/ca\/blog\/quants-tipus-de-seo-existeixen\/\">estrat\u00e8gies de posicionament SEO<\/span><\/a>. Des de What! donem molta import\u00e0ncia als enlla\u00e7os web principalment per dos motius. Per una banda, s\u00f3n imprescindibles si es vol oferir una navegaci\u00f3 flu\u00efda i una connexi\u00f3 \u00e0gil entre els diferents apartats d\u2019una p\u00e0gina web. Per altra banda, s\u00f3n un dels elements que Google premia en termes de posicionament SEO.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"600\" alt=\"claus per entendre sem\" title=\"what-importancia-enlaces-web-2\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-2.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-2.jpg\" class=\"lazyload img-responsive wp-image-3610\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27600%27%20viewBox%3D%270%200%201000%20600%27%3E%3Crect%20width%3D%271000%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-2-200x120.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-2-400x240.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-2-600x360.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-2-800x480.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-2.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"600\" alt=\"claus per entendre SEM\" title=\"what-importancia-enlaces-web-0\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-0.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-0.jpg\" class=\"lazyload img-responsive wp-image-3606\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27600%27%20viewBox%3D%270%200%201000%20600%27%3E%3Crect%20width%3D%271000%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-0-200x120.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-0-400x240.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-0-600x360.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-0-800x480.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-0.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h3><b>Com \u00e9s un enlla\u00e7 de qualitat?<\/b><\/h3>\n<p>Abans d\u2019aprofundir en els tipus d\u2019enlla\u00e7os existents, volem mencionar els elements que ens indiquen que un enlla\u00e7 \u00e9s de qualitat. Si vols, pots revisar els que tens a la teva p\u00e0gina web i comprovar si compleixen amb aquests requisits. Un enlla\u00e7 web de qualitat:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Est\u00e0 relacionat amb la tem\u00e0tica de la web que enlla\u00e7a.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Prov\u00e9 d\u2019altres webs que compten amb reputaci\u00f3 i s\u00f3n considerades rellevants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Fa servir un text que coincideix amb el contingut de la p\u00e0gina o del lloc web al qual apunta.<\/span><\/li>\n<\/ul>\n<p>Pot semblar f\u00e0cil, per\u00f2 no ho \u00e9s. Resulta complicat trobar l\u2019equilibri perfecte entre enlla\u00e7os amb paraules clau, paraules clau relacionades, URL enlla\u00e7ades i paraules gen\u00e8riques.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><p>A m\u00e9s a m\u00e9s, el lloc de la p\u00e0gina web on apareix l\u2019enlla\u00e7 tamb\u00e9 en pot condicionar el valor o la import\u00e0ncia:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Els enlla\u00e7os que hi ha dins del contingut tenen m\u00e9s valor que aquells enlla\u00e7os que apareixen al men\u00fa de navegaci\u00f3 o al peu de p\u00e0gina.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Els enlla\u00e7os que s\u2019incrusten en el text s\u00f3n m\u00e9s valuosos que els que s\u2019incrusten a les imatges.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Els enlla\u00e7os que s\u00f3n nous tenen un valor especial perqu\u00e8 indiquen que s\u2019est\u00e0 aportant contingut nou.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Els enlla\u00e7os que es mantenen en el temps i continuen essent \u00fatils tenen molt valor perqu\u00e8 mostren que segueixen tenint import\u00e0ncia i essent rellevants. <\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"600\" alt=\"claus per entendre SEM\" title=\"what-importancia-enlaces-web-1\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-1.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-1.jpg\" class=\"lazyload img-responsive wp-image-3608\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27600%27%20viewBox%3D%270%200%201000%20600%27%3E%3Crect%20width%3D%271000%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-1-200x120.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-1-400x240.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-1-600x360.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-1-800x480.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-1.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"600\" alt=\"claus per entendre SEM\" title=\"what-importancia-enlaces-web-3\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-3.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-3.jpg\" class=\"lazyload img-responsive wp-image-3612\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27600%27%20viewBox%3D%270%200%201000%20600%27%3E%3Crect%20width%3D%271000%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-3-200x120.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-3-400x240.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-3-600x360.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-3-800x480.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2023\/11\/what-importancia-enlaces-web-3.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top:5%;--awb-margin-bottom:5%;--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1;\"><strong>Import\u00e0ncia enlla\u00e7os segons la tipologia<\/strong><\/h2><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:var(--awb-color4);--awb-title-font-family:&quot;Hanken Grotesk&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:15px;--awb-content-font-family:&quot;Hanken Grotesk&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-3601-1\"><div class=\"fusion-panel panel-default panel-743813fdef5b52f62 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_743813fdef5b52f62\"><a aria-expanded=\"false\" aria-controls=\"743813fdef5b52f62\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-3601-1\" data-target=\"#743813fdef5b52f62\" href=\"#743813fdef5b52f62\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Enlla\u00e7os interns<\/span><\/a><\/h3><\/div><div id=\"743813fdef5b52f62\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_743813fdef5b52f62\"><div class=\"panel-body toggle-content fusion-clearfix\">Els enlla\u00e7os interns s\u00f3n aquells que van des d\u2019una p\u00e0gina en un domini a una altra p\u00e0gina que es troba en el mateix domini. Resumint, enllacen p\u00e0gines que es troben dins d\u2019una mateixa web, com per exemple, quan des de la home enllacem a una p\u00e0gina de secci\u00f3 o a un producte del propi ecommerce, o quan des del blog s\u2019enlla\u00e7a a altres blogs o a seccions que apareixen en el men\u00fa de navegaci\u00f3. <\/span><\/p>\n<p>La import\u00e0ncia dels enlla\u00e7os web de tipus intern es deu al fet que:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Ajuden a Google ja que permeten als robots rastrejar la web de manera r\u00e0pida i efica\u00e7. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Milloren l\u2019experi\u00e8ncia d\u2019usuari, ja que incrementen la usabilitat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Disminueixen la taxa de rebot perqu\u00e8 ajuden a retenir l\u2019usuari a la p\u00e0gina web.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quant al SEO, serveixen per indicar als motors de cerca que una p\u00e0gina o contingut \u00e9s important per a nosaltres. <\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-188225cdf168e5a92 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_188225cdf168e5a92\"><a aria-expanded=\"false\" aria-controls=\"188225cdf168e5a92\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-3601-1\" data-target=\"#188225cdf168e5a92\" href=\"#188225cdf168e5a92\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Enlla\u00e7os entrants o backlinks<\/span><\/a><\/h3><\/div><div id=\"188225cdf168e5a92\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_188225cdf168e5a92\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Els enlla\u00e7os entrants o backlinks s\u00f3n aquells que apunten cap a la nostra p\u00e0gina web des d\u2019un domini diferent al nostre. S\u00f3n una mena d\u2019enlla\u00e7 que els robots de Google valoren positivament, sempre que sigui de qualitat.<\/span><\/p>\n<p>No n\u2019hi ha prou amb tenir enlla\u00e7os entrants, sin\u00f3 que haurien de ser de qualitat. I, quan \u00e9s de qualitat un enlla\u00e7 entrant o backlink? Ho \u00e9s quan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Pots confiar en el domini.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">La popularitat de la p\u00e0gina d\u2019on surt l\u2019enlla\u00e7 \u00e9s contrastable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Existeix rellev\u00e0ncia del contingut entre la p\u00e0gina d\u2019origen i la de dest\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Hi ha una quantitat important de dominis que enllacen amb la p\u00e0gina de dest\u00ed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Hi ha diferents textos \u00e0ncora en els enlla\u00e7os de la p\u00e0gina de dest\u00ed. <\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-3f2b4ac7b12c9ecc0 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h3 class=\"panel-title toggle\" id=\"toggle_3f2b4ac7b12c9ecc0\"><a aria-expanded=\"false\" aria-controls=\"3f2b4ac7b12c9ecc0\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-3601-1\" data-target=\"#3f2b4ac7b12c9ecc0\" href=\"#3f2b4ac7b12c9ecc0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Enlla\u00e7os externs<\/span><\/a><\/h3><\/div><div id=\"3f2b4ac7b12c9ecc0\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_3f2b4ac7b12c9ecc0\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Els enlla\u00e7os externs s\u00f3n aquella mena d\u2019enlla\u00e7 que apunta des de la nostra web o blog a qualsevol altre domini diferent del propi. \u00c9s a dir, s\u00f3n aquells enlla\u00e7os que surten de la nostra web i dirigeixen a qui els clica a una altra web diferent.<\/span><\/p>\n<p>Quan creem o afegir un enlla\u00e7 extern:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Estem generant tr\u00e0fic rastrejable si enllacem amb p\u00e0gines externes de qualitat.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Fem que la nostra p\u00e0gina web sigui un lloc m\u00e9s valu\u00f3s i escalable, ja que millora l\u2019experi\u00e8ncia d\u2019usuari posant m\u00e9s recursos a la seva disposici\u00f3. <\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Incentivem les relacions amb altres webs i \u00e9s tamb\u00e9 un recurs perqu\u00e8 ens tornin els enlla\u00e7os entrants.<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:8%;--awb-padding-left:8%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\">Ja est\u00e0s conven\u00e7ut de la import\u00e0ncia dels enlla\u00e7os web?<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\">Si despr\u00e9s de llegir aquest article ja est\u00e0s 100% conven\u00e7ut que els enlla\u00e7os web s\u00f3n importants per millorar el posicionament SEO de la teva p\u00e0gina i aconseguir que els usuaris puguin navegar-hi de manera \u00e0gil. No dubtis a demanar-nos ajuda per implementar-ho a la teva web.\u00a0<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/whatmkt.com\/ca\/contacte\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Contacta amb What! Marketing!<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-3601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/3601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=3601"}],"version-history":[{"count":4,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/3601\/revisions"}],"predecessor-version":[{"id":4037,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/3601\/revisions\/4037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media\/3613"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=3601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/categories?post=3601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/tags?post=3601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}