{"id":3946,"date":"2024-02-11T09:12:46","date_gmt":"2024-02-11T08:12:46","guid":{"rendered":"https:\/\/whatmkt.com\/?p=3946"},"modified":"2024-02-11T09:13:25","modified_gmt":"2024-02-11T08:13:25","slug":"marketing-influencers-que-es","status":"publish","type":"post","link":"https:\/\/whatmkt.com\/ca\/blog\/marketing-influencers-que-es\/","title":{"rendered":"Marketing influencers: qu\u00e8 \u00e9s i per a qu\u00e8 serveix"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1;\"><b>T\u2019expliquem tot el que has de saber del marketing d\u2019influencers<\/b><\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p>Marketing d\u2019influencers: qu\u00e8 \u00e9s aix\u00f2? T\u2019ho has preguntat alguna vegada? Ets dels que pensa que \u00e9s una tonteria que nom\u00e9s atreu els m\u00e9s joves? Ho veus com una estrat\u00e8gia que fan servir les marques per colar-te els seus productes aprofitant-se de persones famoses? Has comprat alguna vegada una cosa perqu\u00e8 has vist alg\u00fa a qui seguies que ho recomanava? Mai comprar\u00e0s una cosa que et recomani un influencer?<\/span><\/p>\n<p>Les xifres parlen per s\u00ed soles: el 93% dels millennials confia en les ressenyes online i les posa al mateix nivell que les recomanacions que els fan els seus amics i la seva fam\u00edlia. El 41% dels consumidors afirmen que cada setmana descobreixen nous productes a trav\u00e9s dels creadors de contingut que segueixen a les seves xarxes socials. Veient aquestes xifres, no \u00e9s estrany que el marketing d\u2019influencers sigui una tend\u00e8ncia creixent i que, cada vegada siguin m\u00e9s i m\u00e9s les marques que aposten per aprofitar l\u2019autoritat i l\u2019abast dels influencers per promocionar els seus productes.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"500\" alt=\"claus per entendre sem\" title=\"what-influuencers-0\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-0.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-0.jpg\" class=\"lazyload img-responsive wp-image-3957\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27500%27%20viewBox%3D%270%200%20700%20500%27%3E%3Crect%20width%3D%27700%27%20height%3D%27500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-0-200x143.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-0-400x286.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-0-600x429.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-0.jpg 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 700px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"700\" height=\"500\" alt=\"claus per entendre SEM\" title=\"what-influuencers-1\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-1.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-1.jpg\" class=\"lazyload img-responsive wp-image-3955\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27700%27%20height%3D%27500%27%20viewBox%3D%270%200%20700%20500%27%3E%3Crect%20width%3D%27700%27%20height%3D%27500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-1-200x143.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-1-400x286.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-1-600x429.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-1.jpg 700w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 700px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\"><b>A quins influencers segueixes?<\/b><\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p>Normalment, la gent segueix perfils de persones o empreses a les xarxes socials amb qui t\u00e9 alguna mena de vincle: comparteixen gustos, aficions, estil de vida, se senten identificats amb ells, els agradaria ser com ells, els consideren un referent\u2026 poden existir diferents motius pels quals les persones segueixen els influencers. El cas \u00e9s que, una vegada han comen\u00e7at a seguir-los, de manera inconscient veuen com els seus h\u00e0bits de consum s\u00f3n influenciats. De cop i volta, comencen a comprar aquella crema que l\u2019influencer anunciava en el seu perfil i que, a m\u00e9s a m\u00e9s, oferia un codi de descompte; el proper cap de setmana van a aquell restaurant on va menjar el seu influencer de refer\u00e8ncia fa uns dies o es compren els mateixos pantalons d\u2019esqu\u00ed que va estrenar fa poc.<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.instagram.com\/whatmkt\" rel=\"noopener\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Segueix-nos a Instagram per estar al dia<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\"><b>Marketing d\u2019influencers: qu\u00e8 \u00e9s?<\/b><\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>El marketing d\u2019influencers \u00e9s una branca del marketing que fan servir les marques per connectar amb el seu p\u00fablic objectiu mitjan\u00e7ant influencers que s\u00f3n referents en aquest mateix target. \u00c9s una eina \u00fatil i efica\u00e7 per connectar amb els teus potencials clients de manera directa.\u00a0<\/span><\/p>\n<p>Normalment, es fa servir el marketing d\u2019influencers per:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Promocionar el llan\u00e7ament d\u2019un nou producte, servei o col\u00b7lecci\u00f3.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Donar a con\u00e8ixer la marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Crear col\u00b7laboracions en qu\u00e8 l\u2019influencer en q\u00fcesti\u00f3 doni el seu nom a una col\u00b7lecci\u00f3.<\/span><\/li>\n<\/ul>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:var(--awb-color4);--awb-title-font-family:&quot;Hanken Grotesk&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:15px;--awb-content-font-family:&quot;Hanken Grotesk&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-3946-1\"><div class=\"fusion-panel panel-default panel-95d539c8a2f63fe60 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_95d539c8a2f63fe60\"><a aria-expanded=\"false\" aria-controls=\"95d539c8a2f63fe60\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-3946-1\" data-target=\"#95d539c8a2f63fe60\" href=\"#95d539c8a2f63fe60\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">El marketing d\u2019influencers \u00e9s nou?<\/span><\/a><\/h4><\/div><div id=\"95d539c8a2f63fe60\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_95d539c8a2f63fe60\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>En absolut, \u00e9s una cosa que ja porta alguns anys entre nosaltres tot i que darrerament s\u2019ha produ\u00eft un \u201cboom\u201d. El marketing d\u2019influencers \u00e9s un fenomen que s\u2019han d\u2019entendre de la m\u00e0 de l\u2019evoluci\u00f3 que han fet les xarxes socials. Es considera que la data de naixement d\u2019aquesta mena de marketing \u00e9s el 2006 i la pand\u00e8mia va actuar de detonant i el va convertir en una cosa d\u2019all\u00f2 m\u00e9s habitual.\u00a0<\/span><\/p>\n<p>El p\u00fablic objectiu i els clients cada vegada s\u00f3n m\u00e9s savis i m\u00e9s experts i la publicitat convencional en alguns aspectes ja no els satisf\u00e0. Per aquest motiu, l\u2019entreteniment, el dinamisme, la proximitat i una gran personalitzaci\u00f3 s\u00f3n alguns ingredients imprescindibles per captar l\u2019atenci\u00f3 del p\u00fablic i els influencers creadors de contingut ho saben fer a la perfecci\u00f3. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-382b5d75c8beba775 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_382b5d75c8beba775\"><a aria-expanded=\"false\" aria-controls=\"382b5d75c8beba775\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-3946-1\" data-target=\"#382b5d75c8beba775\" href=\"#382b5d75c8beba775\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Per qu\u00e8 val la pena apostar pel marketing d\u2019influencers? <\/span><\/a><\/h4><\/div><div id=\"382b5d75c8beba775\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_382b5d75c8beba775\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>El marketing d\u2019influencers \u00e9s un valu\u00f3s altaveu que ofereix un major abast a les marques i incrementa la taxa de conversi\u00f3 gr\u00e0cies a la confian\u00e7a existent entre el p\u00fablic i l\u2019influencer. Al mateix temps que ofereixen la possibilitat d\u2019arribar a moltes m\u00e9s persones, els influencers projecten una imatge de la nostra marca i, per aquest motiu, \u00e9s molt important escollir els adequats.\u00a0<\/span><\/p>\n<p>Si esculls un influencer que t\u00e9 molts seguidors, per\u00f2 que no enganxa de cap manera amb els teus productes o els valors de la teva marca, no aconseguir\u00e0s convertir ni fidelitzar noves persones. Si n\u2019esculls un que es posa en embolics i pol\u00e8miques, pot ser que la seva actitud esquitxi la teva marca i que el p\u00fablic associ\u00ef la seva conducta al teu producte i a la teva empresa. Per tant: tingues cura a l\u2019hora d\u2019escollir quin influencer et conv\u00e9. <\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-edea3ff335150b3b1 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_edea3ff335150b3b1\"><a aria-expanded=\"false\" aria-controls=\"edea3ff335150b3b1\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-3946-1\" data-target=\"#edea3ff335150b3b1\" href=\"#edea3ff335150b3b1\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Avantatges de fer servir el marketing d\u2019influencers<\/span><\/a><\/h4><\/div><div id=\"edea3ff335150b3b1\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_edea3ff335150b3b1\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Permet establir una relaci\u00f3 de confian\u00e7a i credibilitat amb el p\u00fablic de manera r\u00e0pida.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Si s\u2019escull l\u2019influencer adequat, s\u00f3n una manera efica\u00e7 de treure rendibilitat a la marca, ja que el potencial de conversi\u00f3 \u00e9s gran.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Atreus clients potencials de qualitat de manera directa. Arribes a aquells que ja estan interessats en el teu producte.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Aconsegueixes impulsar el coneixement de la marca de manera autom\u00e0tica i exponencial. Autom\u00e0ticament arribes a moltes m\u00e9s persones i impulses la teva marca.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Es generar\u00e0 una conversa a la xarxa sobre els teus productes o serveis.\u00a0<\/span><\/li>\n<\/ul>\n<p>Si s\u2019escull l\u2019influencer adequat, sense cap mena de dubte incrementar\u00e0 el tr\u00e0fic qualitatiu que arriba a la teva web i est\u00e0 interessat en comprar els teus productes. La visibilitat i credibilitat que dona a la teva marca que un influencer et recomani \u00e9s enorme. Aprofita-la!<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-32de3d6869fe0d16f fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_32de3d6869fe0d16f\"><a aria-expanded=\"false\" aria-controls=\"32de3d6869fe0d16f\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-3946-1\" data-target=\"#32de3d6869fe0d16f\" href=\"#32de3d6869fe0d16f\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Qu\u00e8 has de tenir en compte a l\u2019hora d\u2019escollir un influencer?<\/span><\/a><\/h4><\/div><div id=\"32de3d6869fe0d16f\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_32de3d6869fe0d16f\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quina mena de contingut crea: si \u00e9s original, am\u00e8, si resulta cre\u00efble, si mostra el producte de manera que es pugui identificar f\u00e0cilment\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Com interactua l\u2019influencer amb el seu target objectiu: els respon, tracta aquelles q\u00fcestions que els interessen, els tracta amb carinyo, t\u00e9 una comunitat fixa que el considera el seu prescriptor\u2026<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Quants seguidors t\u00e9 i, per tant, a quants potencials clients podr\u00edem arribar\u2026<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"1000\" alt=\"claus per entendre SEM\" title=\"what-influuencers-2\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-2.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-2.jpg\" class=\"lazyload img-responsive wp-image-3953\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%271000%27%20viewBox%3D%270%200%201000%201000%27%3E%3Crect%20width%3D%271000%27%20height%3D%271000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-2-200x200.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-2-400x400.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-2-600x600.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-2-800x800.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/02\/what-influuencers-2.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:8%;--awb-padding-left:8%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\"><b>Vols que What! et doni un cop de m\u00e0 amb el marketing d\u2019influencers?<\/b><\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\">Si haver de tenir en compte totes aquestes variables et suposa un maldecap i vols que des de What! t\u2019ajudarem a escollir l\u2019influencer que m\u00e9s s\u2019adequa a les teves necessitats i dissenyem l\u2019estrat\u00e8gia a seguir, no dubtis a contactar amb nosaltres. Ser\u00e0 un veritable plaer ajudar-te a donar aquest gran impuls a la teva marca.\u00a0<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/whatmkt.com\/ca\/contacte\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Comencem?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-3946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/3946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=3946"}],"version-history":[{"count":6,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/3946\/revisions"}],"predecessor-version":[{"id":3961,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/3946\/revisions\/3961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media\/3962"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=3946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/categories?post=3946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/tags?post=3946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}