{"id":4797,"date":"2024-10-14T13:16:21","date_gmt":"2024-10-14T11:16:21","guid":{"rendered":"https:\/\/whatmkt.com\/general\/tipos-campanas-paid\/"},"modified":"2024-11-04T13:26:08","modified_gmt":"2024-11-04T12:26:08","slug":"tipus-campanyes-paid","status":"publish","type":"post","link":"https:\/\/whatmkt.com\/ca\/blog\/tipus-campanyes-paid\/","title":{"rendered":"Quins tipus de campanyes paid existeixen?"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1;\">Et volem ajudar a entendre els diferents tipus de campanyes paid que existeixen<\/h2><\/div><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Com a <\/span><a href=\"https:\/\/whatmkt.com\/ca\/blog\/agencia-sem\/\"><span style=\"font-weight: 400;\">ag\u00e8ncia SEM<\/span><\/a><span style=\"font-weight: 400;\"> que som, a What! estem molt familiaritzats amb els diferents tipus de campanyes paid que existeixen. Aquesta mena d\u2019accions s\u00f3n molt eficaces quan es pret\u00e9n fer el llan\u00e7ament d\u2019un nou producte o servei, quan es vol donar a con\u00e8ixer una nova marca o quan a nivell de branding t\u2019interessa potenciar alguns dels teus valors perqu\u00e8 aix\u00ed ho requereix la teva estrat\u00e8gia en aquell moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Habitualment, des de la nostra ag\u00e8ncia recomanem combinar les estrat\u00e8gies paid amb altres que no ho s\u00f3n, ja que mantenir el cost de les campanyes de manera permanent suposaria una despesa enorme per a moltes petites i mitjanes empreses. Per tant, el nostre consell \u00e9s sempre tenir una estrat\u00e8gia que contempli actuacions que no s\u00f3n de paid com el posicionament SEO, la gesti\u00f3 estrat\u00e8gica de xarxes o newsletter i, puntualment, sumar-li algun dels tipus de campanyes paid que existeixen.<\/span><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/whatmkt.com\/ca\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Som l\u2019ag\u00e8ncia que necessites<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"claus per entendre sem\" title=\"what-marketing-campanas-paid-3\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-3.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-3.jpg\" class=\"lazyload img-responsive wp-image-4787\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27750%27%20viewBox%3D%270%200%201000%20750%27%3E%3Crect%20width%3D%271000%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-3-200x150.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-3-400x300.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-3-600x450.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-3-800x600.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-3.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"claus per entendre SEM\" title=\"what-marketing-campanas-paid-0\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-0.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-0.jpg\" class=\"lazyload img-responsive wp-image-4789\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27750%27%20viewBox%3D%270%200%201000%20750%27%3E%3Crect%20width%3D%271000%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-0-200x150.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-0-400x300.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-0-600x450.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-0-800x600.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-0.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/whatmkt.com\/ca\/blog\/agencia-sem-ppc\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">La import\u00e0ncia del SEM i les campanyes paid<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\">Aquest \u00e9s el llenguatge que has de dominar per entendre els tipus de campanyes paid que existeixen<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\">Amb aquest article pretenem fer-te f\u00e0cil el m\u00f3n de les campanyes paid, que s\u00f3n aquelles campanyes o accions en qu\u00e8 has de pagar per aconseguir els teus objectius. En aquest tipus de campanyes \u00e9s essencial tenir molt ben identificats els teus objectius i el p\u00fablic a qui et dirigeixes. Saber qu\u00e8 vols aconseguir i a qui dirigeixes el teu missatge \u00e9s essencial. Si no ho tens clar, pot ser que ni que paguis no aconsegueixis els teus objectius o b\u00e9 pot ser que arribis a un p\u00fablic equivocat.<\/span><\/p>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:16px;--awb-content-font-size:15px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color3);--awb-background-color:var(--awb-color1);--awb-divider-color:var(--awb-color3);--awb-divider-hover-color:var(--awb-color3);--awb-icon-color:var(--awb-color1);--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);--awb-icon-box-color:var(--awb-color6);--awb-toggle-hover-accent-color:var(--awb-color4);--awb-title-font-family:&quot;Hanken Grotesk&quot;;--awb-title-font-weight:400;--awb-title-font-style:normal;--awb-title-font-size:15px;--awb-content-font-family:&quot;Hanken Grotesk&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-4797-1\"><div class=\"fusion-panel panel-default panel-d2c9eebb37b62aa18 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_d2c9eebb37b62aa18\"><a aria-expanded=\"false\" aria-controls=\"d2c9eebb37b62aa18\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4797-1\" data-target=\"#d2c9eebb37b62aa18\" href=\"#d2c9eebb37b62aa18\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Tipus de campanyes paid CPA o cost per adquisici\u00f3<\/span><\/a><\/h4><\/div><div id=\"d2c9eebb37b62aa18\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d2c9eebb37b62aa18\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span style=\"font-weight: 400;\">En aquesta mena de campanyes un negoci inverteix diners per aconseguir que el client potencial faci una compra. Per cada compra realitzada, un percentatge de l\u2019import \u00e9s el que es destina a pagar la publicitat. \u00c9s a dir, si compren un producte que t\u00e9 un valor de 100\u20ac, el negoci no rep aquesta quantitat \u00edntegra, sin\u00f3 que un cert percentatge se\u2019l queda la publicitat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Recomanem aquestes campanyes en casos en qu\u00e8 es vulguin aconseguir vendes a curt termini. Mai farem servir aquesta mena de campanyes per aconseguir branding o posicionament.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-e36598f3718834b5b fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_e36598f3718834b5b\"><a aria-expanded=\"false\" aria-controls=\"e36598f3718834b5b\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4797-1\" data-target=\"#e36598f3718834b5b\" href=\"#e36598f3718834b5b\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Tipus de campanyes paid CPC o cost per click<\/span><\/a><\/h4><\/div><div id=\"e36598f3718834b5b\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_e36598f3718834b5b\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span style=\"font-weight: 400;\">Amb les campanyes CPC es pret\u00e9n que el client potencial cliqui en un enlla\u00e7 que es dirigeixi a una web en concret on hi ha exposats els nostres productes o serveis. L\u2019objectiu principal d\u2019aquesta mena de campanyes \u00e9s aconseguir clicks per portar l\u2019usuari on ens interessa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Els anunciants paguen per cada vegada que aconsegueixen obtenir un click. Si l\u2019anunci \u00e9s efica\u00e7, est\u00e0 ben fet i ben segmentat, aconseguir\u00e0 m\u00e9s clicks. Per tant, m\u00e9s persones arribaran a la web que interessa a l\u2019anunciant i coneixeran els seus productes o serveis. Alguns d\u2019ells acabaran comprant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si el teu objectiu \u00e9s captar tr\u00e0fic per a una landing page creada perqu\u00e8 el client caigui a la temptaci\u00f3, aquesta mena de campanyes paid s\u00f3n ideals.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-f6a1d2968ff71c9e7 fusion-toggle-has-divider\" style=\"--awb-title-color:var(--awb-color7);--awb-content-color:var(--awb-color7);\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_f6a1d2968ff71c9e7\"><a aria-expanded=\"false\" aria-controls=\"f6a1d2968ff71c9e7\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-4797-1\" data-target=\"#f6a1d2968ff71c9e7\" href=\"#f6a1d2968ff71c9e7\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Tipus de campanyes paid CPM o cost per mil <\/span><\/a><\/h4><\/div><div id=\"f6a1d2968ff71c9e7\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_f6a1d2968ff71c9e7\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><span style=\"font-weight: 400;\">En aquesta mena de campanyes paid pagues per cada 1000 impressions, \u00e9s a dir, pagues una certa quantitat de diners cada vegada que el teu anunci s\u2019ha mostrat mil cops. Per tant, \u00e9s una mena de campanya \u00fatil quan l\u2019objectiu \u00e9s aconseguir un abast important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pagar\u00e0s ni que el p\u00fablic objectiu no interactu\u00ef amb el teu anunci. Pel simple fet de mostrar-se ja costa diners. El CPM \u00e9s \u00fatil en campanyes de branding en qu\u00e8 es busca impactar al major nombre de persones possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vols refor\u00e7ar la teva pres\u00e8ncia digital o b\u00e9 acabes de comen\u00e7ar i et vols donar a con\u00e8ixer, has d\u2019apostar per aquesta mena de campanyes paid. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1435.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:35;line-height:1;\">I com mesurem l\u2019efic\u00e0cia d\u2019aquesta mena de campanyes paid?<\/h2><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Una de les eines m\u00e9s fiables per mesurar com d\u2019eficaces estan sent les nostres campanyes de paid \u00e9s el CTR o click through rate. Aix\u00f2 consisteix, en el cas de les campanyes CPA i CPC, en veure el nombre de clicks obtinguts en un link en relaci\u00f3 a les impressions aconseguides.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si un anunci ha aparegut 1000 vegades, \u00e9s a dir, t\u00e9 1000 impressions i ha aconseguit 150 vendes \u00e9s m\u00e9s efica\u00e7 que un que ha tingut 200 impressions i ha aconseguit una sola venda. Posem un altre exemple, si un anunci s\u2019ha mostrat 300 vegades i l\u2019han clicat 50 persones, i un altre s\u2019ha mostrat 1000 cops i l\u2019han clicat 30; el primer ha sigut m\u00e9s efica\u00e7 que el segon.<\/span><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"1000\" height=\"750\" alt=\"claus per entendre SEM\" title=\"what-marketing-campanas-paid-1\" src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-1.jpg\" data-orig-src=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-1.jpg\" class=\"lazyload img-responsive wp-image-4791\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271000%27%20height%3D%27750%27%20viewBox%3D%270%200%201000%20750%27%3E%3Crect%20width%3D%271000%27%20height%3D%27750%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-1-200x150.jpg 200w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-1-400x300.jpg 400w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-1-600x450.jpg 600w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-1-800x600.jpg 800w, https:\/\/whatmkt.com\/wp-content\/uploads\/2024\/10\/what-marketing-campanas-paid-1.jpg 1000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 740px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:2%;--awb-padding-bottom:2%;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:8%;--awb-padding-left:8%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-bottom-small:10px;\"><h3 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:30;line-height:1;\">No t\u2019agobi\u00efs que et podem ajudar amb les teves campanyes paid<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Sabem que no n\u2019hi ha prou amb con\u00e8ixer els diferents tipus de campanyes paid existents per aconseguir realitzar una bona campanya. Cal saber segmentar el p\u00fablic, crear un contingut atractiu amb bons esl\u00f2gans i cal monitorar l\u2019execuci\u00f3 de la campanya per assegurar-se que cada c\u00e8ntim est\u00e0 ben invertit.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Si no tens els coneixements necessaris per dur-ho a terme o no tens el temps que es necessita, des de What! et podem donar un cop de m\u00e0. T\u2019animem a que contactis amb nosaltres.<\/span><\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/whatmkt.com\/ca\/contacte\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">T\u2019ajudem amb les teves campanyes paid?<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[50],"tags":[],"class_list":["post-4797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/4797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/comments?post=4797"}],"version-history":[{"count":3,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/4797\/revisions"}],"predecessor-version":[{"id":4801,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/posts\/4797\/revisions\/4801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media\/4793"}],"wp:attachment":[{"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/media?parent=4797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/categories?post=4797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatmkt.com\/ca\/wp-json\/wp\/v2\/tags?post=4797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}